AD FED 2020 "THE SHOW" AWARDS: 3M "BUILT TO PERFORM" MARKETING VIDEO
Congratulations to Shinebox Creative for awards in Branded Content and Cinematography for this marketing video for 3M at AdFed’s The Show 2020! I’m happy to have contributed FX edit, Foley, and final mix to this piece. Tailored to the needs of pro contractors, the aesthetic centers dedication, durability, and reliability in the face of demanding circumstances.
No audio was documented on set, so the project required extensive FX edit and Foley to articulate the visceral, highly textured reality of the work depicted. Once I had video, music, and voiceover in hand, the rest of the soundscape was on me to create and balance. I’ve had a great time working with the team at Shinebox to create the world of audio branding for this campaign.
If you’re so inclined, you can also peruse my work on
the Pro Grade Precision Dust Channeling Sponge
the Pro Grade Precision Sanding Sheets
and the 7500 Series Respirator with Cool Flow Valve.
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More work by Mike Hallenbeck for corporate video
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